I get asked about the best place to buy backlinks constantly, and I'll give you my honest answer rather than a list of dodgy link sellers. The truth is that 'buying backlinks' the cheap way — bulk links from spammy sites — is one of the fastest ways to tank your rankings. But paying a real service to earn you relevant, editorial links is a genuinely smart investment. The whole game is knowing the difference, so here's my honest ranked top 10 and how to invest safely.

🔥 Want links earned the right way, with no penalty risk? Book a free call with my team.

My 10 Best Places to Buy Backlinks, Ranked by Safety

1. Goldie Agency

My own team — we earn relevant, white-hat links through real outreach and digital PR, never cheap spam. Built the way I'd want links built for my own sites. Custom pricing; book a call.

2. Authority Builders (ABC)

A reputable link marketplace known for vetted, niche-relevant placements. One of the more quality-focused options out there.

3. FATJOE

A long-established, widely-used provider known for guest posts and links at scale. Reliable for agencies; vet placements for relevance.

4. The HOTH

A well-known SEO service with productised link offerings. Convenient, though I'd always check the actual sites.

5. Loganix

A done-for-you SEO provider that includes link building, aimed at people who want it handled properly.

6. Guest posting services

Earning a link via a genuine guest article on a relevant blog — a legitimate, safe way to invest in links.

7. Digital PR agencies

My favourite for quality: links earned through real press and coverage. Expensive, but the safest and strongest links you can get.

8. Niche edits

Adding your link to existing content. Fine on real, relevant, trafficked sites — dangerous on link farms.

9. Link marketplaces

Buy placements site-by-site. Quality is all over the place, so you have to vet every single site yourself.

10. Fiverr / bulk sellers

Where the cheap 'buy 1000 backlinks' offers live — and exactly what I'd avoid. This is how most penalties happen.

The Honest Truth I Tell Everyone

Here's what I wish more people understood: links are still one of the biggest ranking factors, which is precisely why buying the wrong ones is so dangerous. Google's guidelines target links bought to manipulate rankings, and they've gotten good at spotting cheap, irrelevant link patterns. But paying to earn genuine, relevant links on real sites is how the whole industry operates, and it's completely legitimate. The difference between an investment and a liability is relevance, real traffic, and editorial context — nothing else.

How I'd Buy Links If I Were You

I'd ignore price as the first filter and judge on quality. Is the site genuinely relevant to mine? Does it have real organic traffic, or just a high DR with a flat traffic graph? Will the link sit in real content? I'd rather pay for five links that pass those tests than five hundred that don't. And I'd never touch a seller who won't show me the sites — secrecy almost always means link farms.

Questions People Ask Me

Is buying backlinks safe?

Cheap bulk links aren't. Paying to earn relevant, editorial links on real sites is safe and standard — it's what good agencies do.

What's a realistic price?

Quality links generally run $100–$500+ each as a general range. Far cheaper usually means low-quality or risky.

Should I just learn it?

Honestly, yes if you have time — my free Link Building Mastery book teaches the white-hat way, and the SEO Elite Circle is where we compare providers. To have it handled, book a call.

Why The Best Place To Buy Backlinks Isn't A 'Place' At All

Here's the reframe I give people: the best place to buy backlinks isn't really a marketplace — it's a process. The safest links come from earning genuine placements on relevant sites, whether you do that yourself or pay a team to do it for you. The moment you start thinking of links as a commodity to buy in bulk, you're already on the road to a penalty. Think of it instead as investing in relationships and real coverage, and your buying decisions get a lot safer automatically.

What I've Seen Cheap Links Do To Sites

I've watched plenty of people come to me after buying cheap links — rankings dropped, traffic gone, and months of work needed to disavow the junk and recover. It's genuinely sad, because they were trying to grow and instead bought a setback. That experience is exactly why I'm so blunt about this: the few dollars saved on cheap links is nothing next to the cost of recovery. I'd rather you spent a bit more on a handful of safe links than a little on a problem you'll be cleaning up for half a year.

The Mix I'd Actually Recommend

If you asked me how to approach links honestly, I'd say do both: earn what you can yourself through good content and outreach, and pay a trusted service for the relevant placements you can't reach alone. That blend gives you a natural, diverse link profile — which is exactly what Google rewards and what's hardest to fake. It's also the most sustainable: you're not dependent on any single source, and every link, bought or earned, passes the same test of relevance and real quality.

Related Guides

Explore more in our guides to the best link building company, the best guest posting services, and the best white label SEO.

Bottom Line

The best place to buy backlinks is wherever you can earn relevant, safe, editorial links — never the cheapest seller. Start with #1, judge on quality, and book a call.