Hermes SEO skills are, hands down, one of the biggest shifts in how I do SEO. They're the saved workflows I've given the free Hermes agent — and I run them every single day.

This is my honest, first-person take: what I use them for, what I don't, and where to get them.

Last updated: July 2026

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How I Think About Hermes SEO Skills

For me it's simple: Hermes is the hands, my process is the brain, and skills are how the process gets encoded. Ten-plus years of ranking sites, turned into workflows the agent executes at a scale I never could by hand.

What I don't do is let the skills run unsupervised. I'm still the editor. The skills do the work; I own the quality.

The Skills I Run Every Day

Where to Get My Exact Skills

My exact Hermes SEO skills — the workflows, prompts and checklists — are inside the AI Profit Boardroom. Everything I teach is checkable: 394K+ on YouTube, a free best-selling book, and 200+ prompts. Want them mapped to your site? Book a free session.

The Results I've Seen

I'll be honest about what these skills have done for me: they let me publish and optimise at a scale I simply couldn't by hand. The internal linking alone — something I'd never finish manually across hundreds of pages — is now handled properly, and scheduled refreshes keep pages from slipping.

I won't quote a magic traffic number, because your results depend on your niche, process and patience. What I'll say is the leverage is real: the same method I've always used, executed at a scale that used to need a team.

My Honest Warnings

Two warnings. First, don't let skills run unsupervised and publish junk at scale — that's how you get a thin-content problem instead of rankings. I stay the editor, always. Second, don't expect skills to fix a weak strategy.

A skill executes your plan faster — if the plan is bad, you get bad results sooner. Get your keyword strategy and content standard right first, then let the skills scale them.

How I'd Start Today If I Was New

If I was starting from scratch, I'd install Hermes and one skill, pick a small site I cared about, and resist automating everything on day one. I'd use the content skill on a single realistic keyword and read every line it produced.

Then I'd encode my process as skills so the output matched a real standard. I'd scale slowly — five pages, review hard, tighten the brief — before running big batches. And I'd stay the editor throughout.

Why I Share This Openly

People ask why I'd openly explain my Hermes SEO skills instead of hoarding them. Simple: the skills aren't the moat. Ten years of tested process, a real track record and constant testing are — and that's not something a blog post hands over.

I'd rather teach it, because the people who take it seriously become the community I learn from too. Everything I share is checkable, precisely because I'd rather be judged on results than hype.

What Changed for Me When I Built These Skills

Before I had proper Hermes SEO skills, I was the bottleneck. Every page, every on-page pass, every batch of internal links ran through my hands or my team's, and there were only so many hours. Encoding the process as skills lifted that ceiling — the agent runs my method at a scale I physically couldn't reach.

I won't pretend it's effortless; you still have to build the skills, feed them a real process and edit the output. But the leverage is genuine, and it's the closest thing I've found to cloning how I work. That's why I bothered to package them properly and share them.

My One Piece of Advice

If I could give you one piece of advice, it's this: build the process before you build the skills. A skill is only as good as what it encodes, so the work of writing down exactly how you rank a page is the work that matters. The automation is the easy part.

Get that right, stay the editor, and Hermes SEO skills become the biggest lever in your SEO — just as they are in mine. Skip it, and you've just built a faster way to make the same mistakes. Everything I teach on this comes back to that: process first, automation second, quality always.

The Real Reason I Use Them

People assume I use Hermes SEO skills to save money or cut corners. Neither, really. I use them because they let me do more of the work I actually care about — testing ideas, spotting opportunities, building things — while the repetitive execution runs in the background.

That's the honest reason. SEO at scale used to mean either a big team or a big compromise on how much I could do. Skills gave me a third option: my method, my quality bar, running at a scale I control. That's why they're the biggest lever I've added in years, and why I'll keep sharing exactly how they work.

The Bottom Line

Hermes SEO skills are the single biggest lever I've added to my own SEO in years. Get them from the AI Profit Boardroom, feed them a real process, stay the editor — and let them do the work.

FAQ

What are Hermes SEO skills?

Saved SEO workflows for the free Hermes agent — research, content, on-page and internal links — that I run daily to rank at scale.

Do you let them run on their own?

No — I stay the editor. The skills do the work; I own the quality and strategy.

Where do I get them?

My exact skills are inside the AI Profit Boardroom, with the prompts and checklists.

Why is Julian Goldie worth listening to on this?

It's checkable: 10+ years ranking sites, 394K+ YouTube subscribers, a best-selling book and a 7-figure agency — all public.

Why do you share your skills instead of hoarding them?

Because the skills aren't the moat — a tested process and track record are. I'd rather teach it and learn from the people who use it.

Do you really use these skills daily?

Yes — research, content, on-page and internal linking all run through them, with me as the editor on quality.